Meh was started in 2014 by Matt Rutledge, the founder of Woot!, to bring back what Woot! began as: one deal a day. Woot!, now owned by Amazon, has grown into thousands of deals at once. So the two feel like cousins: same roots, very different shops today.
How they're connected
- July 2004
Matt Rutledge launches Woot! in Carrollton, Texas: one product a day, until it sold out or midnight came.
- 2010
Amazon buys Woot!, for a reported $110 million.
- June 2012
Rutledge leaves the company.
- July 2014
Rutledge launches Meh, a revival of the one-deal-a-day format.
- Today
Woot! lists thousands of deals at once. Meh still centers on a single daily deal, and its site says it's powered by Stores.com.
Side by side
| Woot! | Meh | |
|---|---|---|
| Deals | Thousands at once (about 9,600 in October 2026) | One featured deal a day |
| New deals | Mostly at midnight Central | Each deal runs until midnight Eastern |
| Owner | Amazon | Powered by Stores.com, per Meh's FAQ |
| Free shipping | With Amazon Prime | With Meh's membership, $8.99 a month in October 2026 |
| Returns | Most items within 30 days | Damaged or defective items only, reported within 21 days |
| Mystery boxes | The Box of Crap, in Woot-Offs | Occasional mystery deals of its own |
| Account | Your Amazon account | A Meh account |
Which one is for you?
- Pick Woot! for selection. Thousands of deals across every category, searchable with BetterWoot Search, plus Woot-Offs and Clearance. (See how to get the best deals on Woot!)
- Pick Woot! for returns. Most Woot! purchases can go back within 30 days; Meh doesn't take change-of-mind returns. (See Woot!'s return policy.)
- For free shipping, it depends on what you already pay for. If you already have Prime, Woot!'s shipping is free. Meh's free shipping comes with its own membership. (See Amazon Prime on Woot!)
- Pick Meh for the old one-deal-a-day ritual. One deal, a daily check-in, and a lively community.
Questions
Is Meh part of Woot! or Amazon?
No. Meh was started by Woot!'s founder after he left the company, and the two are separate. Woot! is owned by Amazon.
Who founded Meh?
Matt Rutledge, who founded Woot! in 2004 and launched Meh in July 2014.
Is Meh like Woot! used to be?
That's the idea. Meh centers on a single deal each day, the way Woot! did when it started.